DS Group - A company of The Social Chain AG
02/04/2022
A heart for filter coffee – your perfect Valentine’s Day gift from BEEM

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  • Valentine's Day is right around the corner – presenting another great opportunity to give your loved one a special treat
  • With the new BEEM DIRECT-BREW, lovers give away pure enjoyment: It caters for the perfect filter coffee, is easy to use, and warrants for great taste
  • By the way: The filter machine is Germany’s most popular way of preparing coffee

Hamburg/Stapelfeld, 1 February 2022. Valentine's Day is right around the corner! And Germans are in love with their filter coffee: According to a representative study, the filter machine is Germany’s most popular way of preparing coffee. At BEEM, we share this passion for a perfect moment of pleasure – which is why we designed our stylish new DIRECT-BREW that prepares delicious filter coffee at any time. Aromatic, hot, and at the touch of a button. Easy to use and great to taste – with this gift, lovers always get it right on Valentine's Day!

Source: gfu Consumer & Home Electronics GmbH: Kaffeegenuss steht hoch im Kurs, gfu.de/kaffeegenuss-steht-hoch-im-kurs/.

BEEM DIRECT-BREW – all details at a glance:

  • Its Aroma Plus function allows coffee lovers to individually adjust their desired coffee strength on its integrated touch display.
  • An eye-catcher in any room – with an elegant glass jug and modern accents
  • For your moment of pleasure alone, as a couple, or in a larger group: a 1.25 l glass jug to prepare up to ten cups of filter coffee
  • With clever features – such as a water volume display, a digital touch display, a 24-hour timer, and an integrated hotplate for hot pleasure, as long as desired
  • Precise extraction at an optimum brewing temperature between 92°C and 96°C
  • Plus: Innovative fast-brewing method for ideal aroma extraction according to the highest quality standards

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About BEEM
BEEM is your specialist for traditional and modern ways of preparing coffee and tea. With a portfolio of more than 100 products, the brand offers an exciting full range of products to suit any taste. Variety and intuitive operation, noble design, and good value for money – this holds true for the entire product world of BEEM. In the segment of traditional tea makers – the samovars – BEEM is one of the world's leading suppliers. In 2017, BEEM moved under the umbrella of DS Group as an independent company. DS Group is an internationally operating retail company that produces and distributes consumer goods as one of Europe's largest suppliers of mail-order businesses, grocers, and retail stores as well as discounters.

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Press Contact DS Group

Lukas Gaussmann
PR Manager

Tel: +49 40 675 73 - 1723
Email: [email protected]
Web: www.beem.de

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