New, protected, with high turnover
From trend scouting to production, import, legal protection, quality labels, and marketability to manuals and quality assurance – we turn a thought into a tangible problem solver!
"We are trend scouts".
Our product scouts have an eye for trends: They observe the market, source trends, and discover novelties at trade fairs all over the world. With more than 700 active brands, registered designs, patents, and product samples, hundreds of new products come into being every year.
From zeitgeist to product idea: We have the right product for any problem
We know what people need
We are mindful of every detail
"We turn an idea into a tangible product"
Our approximately 4,000 products are supported by our product management team. The team analyzes the market, knows what is particularly well received, and optimizes products accordingly. For even a successful product will change over the course of its life cycle. Our product managers ensure that this process takes an ideal course.
We treat each product as if it was our own
We improve products to their maturation and beyond
This is where everything comes together
"We are the internal inspection service”
Our quality management ensures that our products deliver on their promise. While our international team in the Far East scrutinizes our production facilities on-site, our colleagues in northern Germany run checks in their testing kitchens and workshops as well as with external laboratories.
Our motto: Zero tolerance for poor quality
We work like detectives
We take care of authorization and certification, conformity with directives, labeling requirements, and more
"We cover your back.
You can rely on our advice!"
Whether brand, patent, or usage – our legal department is mindful of every detail and provides advice and support to our other departments. The team protects our entire group of companies and also advises our partners from the startup TV show – reliably and on an equal footing.
We take care of technical property rights, trademark and patent applications
We take precautionary measures to help our products perform
You can rely on our advice
Import / Purchasing
"We are the shopping kings and queens"
Our import team coordinates all our foreign goods to be delivered on time. We rely on international cooperation, quality, and speed. Our range of products expands almost on a daily basis – it often only takes a few months from the time an idea is developed to the time it is distributed to the stores.
We identify the best of all suppliers
We organize transport by ship, train, airplane, and truck
We are perfectionists and make sure that everything will eventually arrive "just in time”
"We ensure safe usage”
No product is safe without reliable operating instructions. When producing such manuals, exact specifications and numerous details must be complied with. Our technical editors take care of this, ensuring that end customers can use a product without complications or delay.
We produce manuals for all products
We are mindful of every detail and put our customers’ safety first
We work to ensure that each product is immediately understood
From the brainwave to the shelves
one group, one goal
From the idea to the product’s development to the time it is on the shelves, available online, or directly brought to people’s homes with next-day delivery – we take care of it. We act as a partner across all distribution channels. Some call it “services,” some call it “competence center.” We say: “That's what we call teamwork!”